☰
Donate
Register
Login
Countdown to event
Toronto 10.01.16
Get Involved
Overview
Register Now
Donate to a Player
Volunteer & Referee
Volunteer Signup
Referee Signup
The Corporate Challenge
Get Involved
About the Event
Overview
Event-Day Info
Game Day Experience
Celebrity Ambassadors
2016 Celebrities
Draft Central
NEW - 2016 Celebrity Draft Order
2016 Draft-able Celebrities & Availability
Sponsors
Scotiabank Kids Zone
News & Media
Overview
Latest News
Videos
Photo Gallery
2016 Photos
2015 Team Photos
2014 Team Photos
Winter Classic 2014
2013 Team Photos
2013 Action Photos
Game Day 2012
Road Hockey Blog
Participants
Overview
RHCC Leaderboard
2015 Final Results
Rules & Competition
Equipment
How We Support You
Looking for Players or a Team?
SCOTIABANK® ROAD HOCKEY TO CONQUER CANCER Awards
FAQ
Why We Play
Overview
About the Princess Margaret
The Princess Margaret Cancer Foundation
Billion Dollar Challenge
Personalized Cancer Medicine
About Cancer in Canada
Donor Impact
People Make the Difference
A Message from PMCF Board Chair
Use of Funds
Contact Us
Donate
Register
Login
Personalized Cancer Medicine
Every patient, and every patient's cancer, is unique. So treating two people with the same type of cancer in the same way will not always yield the best results. Cancer is ultimately a disease of the genes, and new technology and insight now allow us to conduct genetic analysis of tumours, which is often the only way to confirm the specifics of the disease. Knowing these specifics is crucial to a patient receiving the most customized and best treatment.
The Princess Margaret is on the cutting edge of Personalized Cancer Medicine, and is translating new understanding gained in the laboratory into more effective treatments for our patients. Donated funds are directed towards our doctors and scientists, who are focused on four areas of Personalized Cancer Medicine:
Detect:
Detecting cancers early leads to better outcomes. We are working on new molecular imaging technology that can see tiny cancers, and discovering new biomarkers – indicators of cancer that can be detected through blood and serum tests.
Diagnose:
Analyzing cancers more precisely will lead to a better understanding of each patient's disease and more customized and effective treatment.
Target:
Targeted surgery, radiation and drug treatments will focus on the cancer and leave healthy tissue intact. New treatments such as immune therapy will also add to better survival rates.
Support:
By providing programs and strategies to help patients and their families live with cancer and with the side effects (both physical and emotional) of cancer treatment, we will reduce stress and improve the patient experience.